we are a strategic brand identity and packaging design firm.

 

plain and simple.

unabashedly, we can say we are expert packaging designers.

 

it’s the foundation of our 60+ year reputation for excellence.

our clients are in business to sell their products.

 

that’s the priority; that’s the job.

it is critical that our work performs to a high standard, pulling the consumer closer to the product and purchase.

the bottom line:

 

clients look to us for design solutions embodying their brand to sell their products.

with over six decades of successful client partnerships, we can safely say:

 

“We are expert navigators of brand change.”

DESIGN

brand identity
visual language
packaging graphics
packaging structure
digital & social
point of sale
experiential

BRAND DEVELOPMENT

brand vision
naming & messaging

brand design
brand tool kit

STRATEGY

consumer research
equity evaluation
brand positioning

INNOVATION

new brand creation
ideation & prototyping

PRODUCTION

photo retouching
photo composing
regulatory compliance
design localization

Beech-Nut’s Prebiotic Launch Stands Out with Close-In Strategy

Beech-Nut’s Prebiotic Launch Stands Out with Close-In Strategy

With increasing awareness of how vital gut health is to optimal health and development, parents’ demand for prebiotic baby and toddler food products is surging. In response, Beech-Nut® Nutrition Company is rolling out a two-stage line-up, including the first-to-market jarred baby food with prebiotics.